Give Credit Where Credit is Due
Finally, a suite of credit products that empowers your users, differentiates your brand, & unlocks material monetization streams for your business
Radically Differentiated: Win the Battle to be Users' First Choice
PFM is a highly competitive space. New entrants + existing players. Balancing user demand & the need to innovate. Finding new (& material) growth drivers.
It's relentless.
To stay ahead, you must demonstrate value to your users & differentiate from the crowd.
The PFM User Reality
Your users are the backbone of your platform, which you've built to help them improve their financial health. Many face limited credit, financial instability, income management issues, and tax season surprises
Limited Credit
Help them build credit and gain financial stability.
Living Paycheck-to-Paycheck
Offer solutions that help users get paid instantly, build credit and better manage their financial lives.
Income Management & Tax Season Issues
Simplify the management of multiple income streams and equip workers with tools to plan and save for taxes.
Empower Your Customers
PFM Trends
98-99% of Millennials & Gen Z use mobile banking apps significantly more than past generations.
Desire for Credit
56.5% of the majority of millennials use mobile apps to check credit scores.
Credit Score
40 pts on average, users with credit scores below 500 realize a credit score improvement of >40 points within 3 months.
Upward for PFM
Revenue Diversification
Pair credit products with your core products to add value to your users & drive new monetization streams.
Credit Builder Service
Give your users the gift of a robust credit score, enhancing their financial futures.
Branded Card
A versatile tool that builds your brand while helping your users better manage their finances.
Why Upward?
Quick Deployment
Launch white-labeled financial products faster than you can say "growth hack"
Unlock New Revenue
Tap into new income sources while enhancing your core offerings
Boost Retention
Keep your top users by helping them solve their credit challenges by offering them financial benefits that they need
Financial Freedom
Give your users control over their finances, from instant payouts to long-term credit building.